Inbound marketing is an important tactic for chemical and raw material suppliers. It allows new customers to discover your business and to build trust with them. B2B marketers have found inbound marketing to be so effective that 88 percent of them include it as part of their overall marketing strategy (according to the Content Marketing Institute).
This infographic outlines reasons why you should use inbound marketing to reach raw material buyers. It also lists seven practical tools you can use as part of your inbound strategy.
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