Understanding what chemical and plastics buyers are searching for is key to creating a solid marketing strategy. Having this knowledge allows you to align your product development and promotion decisions to meet customer demand. It also allows you to focus your SEO and paid advertising efforts on the right keywords and products.
Industry professionals use UL’s Prospector to identify, research and select materials. Download the top searched terms on Prospector for the plastics and chemical industries to get insights on reaching new customers.
|Plastics Search Categories||Chemicals Search Terms|