Developing an effective chemical marketing plan is one of the keys to gaining more customers. In this e-book, we examine the trends influencing effective materials and chemical marketing plans and outline 5 steps to help you gain more raw materials and ingredient buyer leads and sales.
- How chemical marketing has changed in the last 5 years
- Choosing a target audience
- Defining your goals
- Creating a cost-effective marketing plan
- Choosing your marketing tactics
- Measuring success