Evaluating Your Marketing Strategy for Chemical Industry Businesses
November 2, 2020
A significant step in creating a marketing strategy for chemical industry businesses is the evaluation stage. A lot of forethought must go into planning, but...
UL Offers Self-Service Safety Data Sheet Authoring at No Charge
July 31, 2020
During these unprecedented times, UL would like to help companies that urgently need compliant safety data sheets in order to support the businesses and supply...
Sales and marketing professionals know that the buyer journey isn’t a linear path for most customers. Making buying decisions often includes multiple steps and many...
UL Offers Self-Service Safety Data Sheet Authoring at No Charge
April 9, 2020
During these unprecedented times, UL would like to help companies that urgently need compliant safety data sheets in order to support the businesses and supply...
Keeping Up with Chemical Market and Marketing Trends
November 14, 2019
Chemical market trends are evolving quickly due to technological advancement, and the same can be said for marketing across all sectors. Learn how to align...
Top Searched Plastics and Chemicals Terms on UL’s Prospector®
October 17, 2019
Understanding what chemical and plastics buyers are searching for is key to creating a solid marketing strategy. Having this knowledge allows you to align your...
This e-book outlines how chemical marketing and selling have changed over the past few years. It focuses on three B2B marketing trends that are currently...
Do you find yourself getting lost in chemical marketing data? With ever-improving data analytic technology, it is easy to be overwhelmed with all the information...
Inbound marketing is an important tactic for chemical and raw material suppliers. This infographic outlines the reasons why and lists practical ways to implement it.
Five steps to creating a marketing plan for a chemical business
April 9, 2019
Selling chemicals to new customers is always a challenge. But it doesn’t have to be difficult, especially in today’s raw materials and ingredients market—where you...
From Leads to Sales: Developing an Effective Chemical Marketing Plan
March 5, 2019
From selecting your target audience to developing a marketing plan, this e-book will examine the trends influencing effective materials and chemical marketing plans and outline...
Increasing lead volumes, caused by business expansion or organic growth, can create challenges in operationalizing lead follow-up. Learn how Down Under uses Prospector’s CRM Integration...
UL’s lead generation tool, Connect, helps you identify when qualified buyers are viewing your products on ULProspector.com in real time. Hundreds of thousands of chemical...
One of the fundamental goals for sales and marketing professionals is generating leads that are likely to purchase. However, the development of qualified leads in...