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Keeping Up with Chemical Market and Marketing Trends

November 14, 2019

Chemical market trends are evolving quickly due to technological advancement, and the same can be said for marketing across all sectors. Learn how to align...

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article

Chemical Marketing and the Dawn of a New Age

November 12, 2019

The landscape of chemical sales is changing rapidly, and many businesses are struggling to keep up. See how you can find new ways to market...

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article

Top Searched Plastics and Chemicals Terms on UL’s Prospector®

October 17, 2019

Understanding what chemical and plastics buyers are searching for is key to creating a solid marketing strategy. Having this knowledge allows you to align your...

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article

3 Ways Prospector® Helps You Win at Search Engine Marketing

October 15, 2019

With Google receiving billions of searches each day, it’s easy for your products to get lost in the shuffle. Prospector can help you break through...

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article

Marketing Trends and How They Impact Sales

August 13, 2019

This e-book outlines how chemical marketing and selling have changed over the past few years. It focuses on three B2B marketing trends that are currently...

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article

Creating a Data Program for Your Company

July 30, 2019

Do you find yourself getting lost in chemical marketing data? With ever-improving data analytic technology, it is easy to be overwhelmed with all the information...

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article

Using SMART Goals for Your Chemical Marketing

July 30, 2019

When creating a marketing campaign, the most important question you can ask yourself is “What do I want to accomplish with this campaign?” A good...

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article

Converting Data into Action: Learn How to Turn Data into Profit

June 20, 2019

Discover how to create goals, choose the right analytic tools for your raw materials marketing, and use data to increase your sales.

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article

Infographic: Why you need inbound marketing

May 29, 2019

Inbound marketing is an important tactic for chemical and raw material suppliers. This infographic outlines the reasons why and lists practical ways to implement it.

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article

Five steps to creating a marketing plan for a chemical business

April 9, 2019

Selling chemicals to new customers is always a challenge. But it doesn’t have to be difficult, especially in today’s raw materials and ingredients market—where you...

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article

From Leads to Sales: Developing an Effective Chemical Marketing Plan

March 5, 2019

From selecting your target audience to developing a marketing plan, this e-book will examine the trends influencing effective materials and chemical marketing plans and outline...

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article

China Compliance: Cosmetic Products

January 18, 2019

This article provides an overview of the main Chinese regulatory requirements on cosmetic products, with resources to help you comply with the relevant regulations.

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article

Influences on Product Development

January 9, 2019

Understand the phases a product goes through before reaching the market, and how that impacts a sales pitch

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article

Quickly Respond to Sales Leads

January 4, 2019

Increasing lead volumes, caused by business expansion or organic growth, can create challenges in operationalizing lead follow-up.  Learn how Down Under uses Prospector’s CRM Integration...

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article

Value Proposition and Positioning: A Refresher

December 6, 2018

To be sure that you are getting the most out of your Marketing Strategy, review some positioning strategies you might be overlooking.

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article

Grow Your Business with Connect

November 19, 2018

UL’s lead generation tool, Connect, helps you identify when qualified buyers are viewing your products on ULProspector.com in real time. Hundreds of thousands of chemical...

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article

Pesticide Products within the Personal Care Industry: Regulatory Requirements

November 6, 2018

When does a cosmetic product become subject to the Federal Insecticide and Fungicide Act (FIFRA) as governed under the Environmental Protection Agency? The pesticide/biocide industry...

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article

Learn how a Major Chemical Company Increased Customer Satisfaction and Global Leads with UL’s Datasheet Services

October 22, 2018

Lehmann&Voss&Co received global leads and gained efficiencies in their internal processes by leveraging UL's datasheet services.

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article

The Marketing Message: Adapting to Changing Trends

October 10, 2018

Find tips chemical marketers can use to align with changing trends.

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article

How to Generate Warm Product Developer Leads

October 5, 2018

One of the fundamental goals for sales and marketing professionals is generating leads that are likely to purchase. However, the development of qualified leads in...

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article

What Formulators Need to Make Superior Cosmetic Products

September 12, 2018

Formulators face multiple hurdles in developing innovative products. Learn how material suppliers and marketers can help.

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article

Learn how a Leading Supplier Excels with Prospector® Digital Media

August 28, 2018

Learn how Prospector digital media helped Vencorex, a key global supplier of polyurethane, exceeded trade show lead expectations.

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article

How to Drive Search Results with Your Prospector® Profile Pages

August 6, 2018

The UL Prospector® Profile Page houses all technical documents for a product on Prospector. It is the most critical part of your listing and will...

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case studies

Identify Sales Opportunities with UL Prospector’s CRM Integration

August 1, 2018

Learn how Down Under uses UL Prospector’s CRM Integration tool to quickly identify and respond to qualified sales leads. As a wholesale supplier of Australian...

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