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Chemicalsarticle

Knowing Your Audience for B2B Chemical Lead Generation

February 15, 2021

Really understanding your target audience is the first step to effectively reach them. Learn about resources that can help you uncover key audience insights for...

Personal Carearticle

Clean Beauty: How to Manage Product Innovation and Compliance in Cosmetics

February 9, 2021

Successful product development requires clearly defined goals, risk-free supply chains and an understanding of how cosmetics are regulated in different nations. The cosmetics sector has...

Chemicalsarticle

Selling and Marketing Raw Materials: How Companies Can Use Buyer Intent Data

January 4, 2021

Learn how companies can use buyer intent data for selling and marketing raw materials. B2B companies can harness the power of buyer intent data to...

Chemicalswebinars

Clean Beauty: Innovation, Compliance & Promotion

November 20, 2020

Original Webinar Date: November 12, 2020 Consumers are abuzz about Clean Beauty. What does it mean, and how can it be achieved? This webinar –...

Chemicalsarticle

Evaluating Your Marketing Strategy for Chemical Industry Businesses

November 2, 2020

A significant step in creating a marketing strategy for chemical industry businesses is the evaluation stage. A lot of forethought must go into planning, but...

Chemicalsnews

UL Offers Self-Service Safety Data Sheet Authoring at No Charge

July 31, 2020

During these unprecedented times, UL would like to help companies that urgently need compliant safety data sheets in order to support the businesses and supply...

Chemicalsarticle

B2B Chemical Marketing and the Buyer Journey

July 17, 2020

Sales and marketing professionals know that the buyer journey isn’t a linear path for most customers. Making buying decisions often includes multiple steps and many...

Chemicalsnews

The Future of Safety Data Sheet (SDS) Authoring

May 19, 2020

At UL, we believe a few key trends will impact and potentially even create fundamental shifts in how Safety Data Sheets are generated and utilised...

Chemicalsnews

UL Offers Self-Service Safety Data Sheet Authoring at No Charge

April 9, 2020

During these unprecedented times, UL would like to help companies that urgently need compliant safety data sheets in order to support the businesses and supply...

Chemicalsarticle

Keeping Up with Chemical Market and Marketing Trends

November 14, 2019

Chemical market trends are evolving quickly due to technological advancement, and the same can be said for marketing across all sectors. Learn how to align...

Chemicalsarticle

Chemical Marketing and the Dawn of a New Age

November 12, 2019

The landscape of chemical sales is changing rapidly, and many businesses are struggling to keep up. See how you can find new ways to market...

Chemicalsarticle

Top Searched Plastics and Chemicals Terms on UL’s Prospector^®

October 17, 2019

Understanding what chemical and plastics buyers are searching for is key to creating a solid marketing strategy. Having this knowledge allows you to align your...

Chemicalsarticle

3 Ways Prospector^® Helps You Win at Search Engine Marketing

October 15, 2019

With Google receiving billions of searches each day, it’s easy for your products to get lost in the shuffle. Prospector can help you break through...

Chemicalsarticle

Marketing Trends and How They Impact Sales

August 13, 2019

This e-book outlines how chemical marketing and selling have changed over the past few years. It focuses on three B2B marketing trends that are currently...

Chemicalsarticle

Creating a Data Program for Your Company

July 30, 2019

Do you find yourself getting lost in chemical marketing data? With ever-improving data analytic technology, it is easy to be overwhelmed with all the information...

Chemicalsarticle

Using SMART Goals for Your Chemical Marketing

July 30, 2019

When creating a marketing campaign, the most important question you can ask yourself is “What do I want to accomplish with this campaign?” A good...

Chemicalsarticle

Converting Data into Action: Learn How to Turn Data into Profit

June 20, 2019

Discover how to create goals, choose the right analytic tools for your raw materials marketing, and use data to increase your sales.

Chemicalsarticle

Infographic: Why you need inbound marketing

May 29, 2019

Inbound marketing is an important tactic for chemical and raw material suppliers. This infographic outlines the reasons why and lists practical ways to implement it.

Chemicalsarticle

Five steps to creating a marketing plan for a chemical business

April 9, 2019

Selling chemicals to new customers is always a challenge. But it doesn’t have to be difficult, especially in today’s raw materials and ingredients market—where you...

Chemicalsarticle

From Leads to Sales: Developing an Effective Chemical Marketing Plan

March 5, 2019

From selecting your target audience to developing a marketing plan, this e-book will examine the trends influencing effective materials and chemical marketing plans and outline...

Chemicalsarticle

China Compliance: Cosmetic Products

January 18, 2019

This article provides an overview of the main Chinese regulatory requirements on cosmetic products, with resources to help you comply with the relevant regulations.

Personal Carearticle

Influences on Product Development

January 9, 2019

Understand the phases a product goes through before reaching the market, and how that impacts a sales pitch

Chemicalsarticle

Quickly Respond to Sales Leads

January 4, 2019

Increasing lead volumes, caused by business expansion or organic growth, can create challenges in operationalizing lead follow-up. Learn how Down Under uses Prospector’s CRM Integration...

Chemicalsarticle

Value Proposition and Positioning: A Refresher

December 6, 2018

To be sure that you are getting the most out of your Marketing Strategy, review some positioning strategies you might be overlooking.

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