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Chemicalsarticle

Selling and Marketing Raw Materials: How Companies Can Use Buyer Intent Data

January 4, 2021

Learn how companies can use buyer intent data for selling and marketing raw materials. B2B companies can harness the power of buyer intent data to...

Chemicalswhite papers

Tendances en matière de responsabilité élargie des producteurs (REP) concernant les emballages – Le point de vue du détaillant

November 23, 2020

Les consommateurs, les gouvernements et les entreprises du monde entier reconnaissent de plus en plus que l’humanité produit trop de déchets et qu’elle doit relever...

Chemicalswhite papers

Trends in Packaging Extended Producer Responsibility (EPR) – A Retailer’s Perspective

November 17, 2020

Around the world, consumers, governments, and companies increasingly recognize that humankind is producing too much waste and facing challenges around the collection, transportation, and disposal...

Chemicalsarticle

Evaluating Your Marketing Strategy for Chemical Industry Businesses

November 2, 2020

A significant step in creating a marketing strategy for chemical industry businesses is the evaluation stage. A lot of forethought must go into planning, but...

Chemicalsarticle

B2B Chemical Marketing and the Buyer Journey

July 17, 2020

Sales and marketing professionals know that the buyer journey isn’t a linear path for most customers. Making buying decisions often includes multiple steps and many...

Chemicalsarticle

Keeping Up with Chemical Market and Marketing Trends

November 14, 2019

Chemical market trends are evolving quickly due to technological advancement, and the same can be said for marketing across all sectors. Learn how to align...

Chemicalsarticle

Chemical Marketing and the Dawn of a New Age

November 12, 2019

The landscape of chemical sales is changing rapidly, and many businesses are struggling to keep up. See how you can find new ways to market...

Chemicalsarticle

Top Searched Plastics and Chemicals Terms on UL’s Prospector^®

October 17, 2019

Understanding what chemical and plastics buyers are searching for is key to creating a solid marketing strategy. Having this knowledge allows you to align your...

Chemicalsarticle

3 Ways Prospector^® Helps You Win at Search Engine Marketing

October 15, 2019

With Google receiving billions of searches each day, it’s easy for your products to get lost in the shuffle. Prospector can help you break through...

Chemicalsarticle

Marketing Trends and How They Impact Sales

August 13, 2019

This e-book outlines how chemical marketing and selling have changed over the past few years. It focuses on three B2B marketing trends that are currently...

Chemicalsarticle

Creating a Data Program for Your Company

July 30, 2019

Do you find yourself getting lost in chemical marketing data? With ever-improving data analytic technology, it is easy to be overwhelmed with all the information...

Chemicalsarticle

Using SMART Goals for Your Chemical Marketing

July 30, 2019

When creating a marketing campaign, the most important question you can ask yourself is “What do I want to accomplish with this campaign?” A good...

Chemicalsarticle

Converting Data into Action: Learn How to Turn Data into Profit

June 20, 2019

Discover how to create goals, choose the right analytic tools for your raw materials marketing, and use data to increase your sales.

Chemicalsarticle

Infographic: Why you need inbound marketing

May 29, 2019

Inbound marketing is an important tactic for chemical and raw material suppliers. This infographic outlines the reasons why and lists practical ways to implement it.

Chemicalsarticle

Five steps to creating a marketing plan for a chemical business

April 9, 2019

Selling chemicals to new customers is always a challenge. But it doesn’t have to be difficult, especially in today’s raw materials and ingredients market—where you...

Chemicalsarticle

From Leads to Sales: Developing an Effective Chemical Marketing Plan

March 5, 2019

From selecting your target audience to developing a marketing plan, this e-book will examine the trends influencing effective materials and chemical marketing plans and outline...

Plasticsarticle

ECHA’s Moving on Plastics

March 1, 2019

ECHA has been pushing through policy advising the restriction of microplastics in consumer and professional products, whilst simultaneously working with CEFIC, PlasticsEurope and EuPc to...

Chemicalsarticle

Quickly Respond to Sales Leads

January 4, 2019

Increasing lead volumes, caused by business expansion or organic growth, can create challenges in operationalizing lead follow-up. Learn how Down Under uses Prospector’s CRM Integration...

Chemicalsarticle

Grow Your Business with Connect

November 19, 2018

UL’s lead generation tool, Connect, helps you identify when qualified buyers are viewing your products on ULProspector.com in real time. Hundreds of thousands of chemical...

Chemicalsarticle

Learn how a Major Chemical Company Increased Customer Satisfaction and Global Leads with UL’s Datasheet Services

October 22, 2018

Lehmann&Voss&Co received global leads and gained efficiencies in their internal processes by leveraging UL's datasheet services.

Chemicalsarticle

How to Generate Warm Product Developer Leads

October 5, 2018

One of the fundamental goals for sales and marketing professionals is generating leads that are likely to purchase. However, the development of qualified leads in...

Chemicalsarticle

Learn how a Leading Supplier Excels with Prospector^® Digital Media

August 28, 2018

Learn how Prospector digital media helped Vencorex, a key global supplier of polyurethane, exceeded trade show lead expectations.

Chemicalsarticle

How to Drive Search Results with Your Prospector^® Profile Pages

August 6, 2018

The UL Prospector® Profile Page houses all technical documents for a product on Prospector. It is the most critical part of your listing and will...

Chemicalscase studies

Identify Sales Opportunities with UL Prospector’s CRM Integration

August 1, 2018

Learn how Down Under uses UL Prospector’s CRM Integration tool to quickly identify and respond to qualified sales leads. As a wholesale supplier of Australian...

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