Industries

ChemicalsCleanersCoatingsFoodLubricantsPersonal CarePlastics

Roles

Regulatory & EHSResearch & DevelopmentSales & Marketing

Filter Types

Check all that apply

Sort Posts

Plastics

Chemicalsarticle

B2B Chemical Marketing and the Buyer Journey

July 17, 2020

Sales and marketing professionals know that the buyer journey isn’t a linear path for most customers. Making buying decisions often includes multiple steps and many...

Read more

Chemicalsarticle

Keeping Up with Chemical Market and Marketing Trends

November 14, 2019

Chemical market trends are evolving quickly due to technological advancement, and the same can be said for marketing across all sectors. Learn how to align...

Read more

Chemicalsarticle

Chemical Marketing and the Dawn of a New Age

November 12, 2019

The landscape of chemical sales is changing rapidly, and many businesses are struggling to keep up. See how you can find new ways to market...

Read more

Chemicalsarticle

Top Searched Plastics and Chemicals Terms on UL’s Prospector®

October 17, 2019

Understanding what chemical and plastics buyers are searching for is key to creating a solid marketing strategy. Having this knowledge allows you to align your...

Read more

Chemicalsarticle

3 Ways Prospector® Helps You Win at Search Engine Marketing

October 15, 2019

With Google receiving billions of searches each day, it’s easy for your products to get lost in the shuffle. Prospector can help you break through...

Read more

Chemicalsarticle

Marketing Trends and How They Impact Sales

August 13, 2019

This e-book outlines how chemical marketing and selling have changed over the past few years. It focuses on three B2B marketing trends that are currently...

Read more

Chemicalsarticle

Creating a Data Program for Your Company

July 30, 2019

Do you find yourself getting lost in chemical marketing data? With ever-improving data analytic technology, it is easy to be overwhelmed with all the information...

Read more

Chemicalsarticle

Using SMART Goals for Your Chemical Marketing

July 30, 2019

When creating a marketing campaign, the most important question you can ask yourself is “What do I want to accomplish with this campaign?” A good...

Read more

Chemicalsarticle

Converting Data into Action: Learn How to Turn Data into Profit

June 20, 2019

Discover how to create goals, choose the right analytic tools for your raw materials marketing, and use data to increase your sales.

Read more

Chemicalsarticle

Infographic: Why you need inbound marketing

May 29, 2019

Inbound marketing is an important tactic for chemical and raw material suppliers. This infographic outlines the reasons why and lists practical ways to implement it.

Read more

Chemicalsarticle

Five steps to creating a marketing plan for a chemical business

April 9, 2019

Selling chemicals to new customers is always a challenge. But it doesn’t have to be difficult, especially in today’s raw materials and ingredients market—where you...

Read more

Chemicalsarticle

From Leads to Sales: Developing an Effective Chemical Marketing Plan

March 5, 2019

From selecting your target audience to developing a marketing plan, this e-book will examine the trends influencing effective materials and chemical marketing plans and outline...

Read more

Plasticsarticle

ECHA’s Moving on Plastics

March 1, 2019

ECHA has been pushing through policy advising the restriction of microplastics in consumer and professional products, whilst simultaneously working with CEFIC, PlasticsEurope and EuPc to...

Read more

Chemicalsarticle

Quickly Respond to Sales Leads

January 4, 2019

Increasing lead volumes, caused by business expansion or organic growth, can create challenges in operationalizing lead follow-up.  Learn how Down Under uses Prospector’s CRM Integration...

Read more

Chemicalsarticle

Grow Your Business with Connect

November 19, 2018

UL’s lead generation tool, Connect, helps you identify when qualified buyers are viewing your products on ULProspector.com in real time. Hundreds of thousands of chemical...

Read more

Chemicalsarticle

Learn how a Major Chemical Company Increased Customer Satisfaction and Global Leads with UL’s Datasheet Services

October 22, 2018

Lehmann&Voss&Co received global leads and gained efficiencies in their internal processes by leveraging UL's datasheet services.

Read more

Chemicalsarticle

How to Generate Warm Product Developer Leads

October 5, 2018

One of the fundamental goals for sales and marketing professionals is generating leads that are likely to purchase. However, the development of qualified leads in...

Read more

Chemicalsarticle

Learn how a Leading Supplier Excels with Prospector® Digital Media

August 28, 2018

Learn how Prospector digital media helped Vencorex, a key global supplier of polyurethane, exceeded trade show lead expectations.

Read more

Chemicalsarticle

How to Drive Search Results with Your Prospector® Profile Pages

August 6, 2018

The UL Prospector® Profile Page houses all technical documents for a product on Prospector. It is the most critical part of your listing and will...

Read more

Chemicalscase studies

Identify Sales Opportunities with UL Prospector’s CRM Integration

August 1, 2018

Learn how Down Under uses UL Prospector’s CRM Integration tool to quickly identify and respond to qualified sales leads. As a wholesale supplier of Australian...

Read more

Chemicalscase studies

Efficiently Manage Technical Data with UL’s Datasheet Services

August 1, 2018

Learn how Lehmann&Voss&Co improved customer satisfaction and increased global product inquiries with UL’s datasheet services. This leading provider of high performance thermoplastic compounds, additive master-batches and...

Read more

Chemicalsarticle

8 Ways to Help Product Innovators Find Your Products

July 10, 2018

While many marketers focus on search engine optimization (SEO) for general search platforms, have you considered SEO for Prospector? ULProspector.com has 360,000 industry professionals using...

Read more

Chemicalscase studies

Exceed Expectations with Prospector Digital Media

July 5, 2018

Learn how Vencorex exceeds trade show lead expectations by leveraging Prospector digital media. This key supplier to the global polyurethane market has reported Prospector media delivering...

Read more

Chemicalscase studies

Regulatory Compliance with Innovative Automation

July 5, 2018

For more than 50 years, this global leader in analytical technologies has been a pioneer of innovation in the design, manufacturing, sales and services of...

Read more

1 2